Websites are important for every business. In today’s digital age, having accessible online information is crucial for success. Just having a website isn’t enough, though. What matters is what’s on your website. Website content needs to be geared toward making the consumer want to interact and engage with it. So, let’s take a look at […]
A business’s reputation used to be what they said about themselves in their advertising and the reach their customers had via word of mouth. Now, consumers are pushing out a company’s reputation and image collectively by providing real-time feedback online through review sites, social media, forums and other channels. Basically, if it is an online […]
Telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than done problems. It’s not for lack of trying, but owning a small business isn’t just a job, it’s a lifestyle. And when you put that level of passion and commitment into something, your unique familiarity […]
Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are what look at all the content on the web, and lay it out […]
In the table below, U.S. Ranking, % U.S. Traffic and Average Monthly U.S. Traffic (unique visitors) data are sourced from Alexa. Businesses should strive to get business reviews on business review websites that are going concerns, review sites that people know about (and go to) and that are relatively friction-less (sites consumers have log ins […]
Why your business needs to stop removing reviews 1) People can tell your business is filtering the reviews. 68% of consumers trust reviews more when they see both good and bad scores (Econsultancy, 2012). Customers are more review savvy and can spot when things look too good to be true. 95% of consumers suspect censorship […]
When you’re looking to buy or start your own company, you have several options. You could start from scratch, building your own original business from the ground up. You could buy an existing stand-alone business someone has already built. Or, you might buy into a franchise business model (either an existing business or a new […]
Let’s be honest: many small businesses are brought to life by the sweat and breath of their owners. And while rolling up your sleeves and turning your passion into profits is admirable, if you remain the single foundational element of your company, it’s harder to grow it into a mid-size business or large corporation. It […]
Buying a Business and Making it a Successful Business Purchase Creating a successful purchase when buying a business requires smarts, discipline and a large focus on understanding the business. More than just a simple exercise of checking the books, a successful business purchase requires paying attention to the detailed minutiae including a focus on understanding […]
People often wonder why they should hire a business broker to sell their business, and most do not fully understand the value of a good business broker. Below are some reasons you may not have considered: The Value of Your Business Time and time again we come across sellers who don’t really understand the value […]